The Prada Paradigme Eau de Parfum dares to ask — what if there’s another way? Crafted by master perfumers, this avant-garde scent inverts the traditional fragrance pyramid, building upward from the deep sensuality of ambery woods into the vibrant heart of Bourbon Geranium and airy musks. The result is a bold yet refined Ambery Woody signature that balances enveloping warmth with exhilarating freshness. Encased in a sleek black-to-green lacquered bottle crowned with Prada’s iconic tilted triangle, Paradigme redefines masculine fragrance as an invitation to curiosity, audacity, and new perspectives.
Prada is a luxury fashion house born in Italy in 1913. It started as a leather goods company and has evolved into a high-end lifestyle brand that creates premium clothing, accessories, and fragrances for both men and women. The minimalist designs, sophisticated finish, and innovative approach set it apart from others. In its beauty and fragrances range, the Maison offers everything from makeup and skincare to perfumes for men and women. The Kuwait edit features some of the iconic fragrances, such as the new Paradoxe Eau de Parfum sees Emma Watson as the face of the campaign. It marries contradictory scents for a complex and innovative perfume. Other famous creations from the brand include Prada Candy for the ladies and Luna Rossa and L’Homme Prada for the gentlemen.
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